Setting up dating agency

Why do women favour dating agencies?

Business Overview

Because at the very least, they know that the men have been screened by the agency. So men, you can definitely meet a lot more ladies through dating agencies, and for ladies, they get the ease of mind that real consultants have filtered and screened their potential matches.

Starting a dating service carried a stigma. That didn’t stop this entrepreneur from succeeding

And you know that you in turn meet 70 to 80 per cent of what your date is looking for. There have been times when we thought we made a match in heaven. And our intuition was confirmed by one party. He thought it was a wonderful date.

How to Start a Dating Service

But our hopes were dashed after speaking to the lady. So even though every match is handpicked and carefully selected, your agency cannot match chemistry. However, chemistry is usually built over time; many successful couples who have gotten married did not initially feel the chemistry immediately anyway.

The investment in online dating sites is usually in the tens to hundreds. However the investment to join a dating agency is usually in the thousands. So, it is important that you do your homework before you sign up with a dating agency. I have a lady client who is really beautiful and attractive. Whenever she attends a singles event, men will flock to her like bees to honey. However, we do have problems setting up one-to-one date for her. She is a divorcee and mother of a child.

How to Start a Dating Service | How to Start an LLC

Contact your local Chamber of Commerce to find out if there are special licenses or permits you need before you open your dating services business. Find out how to register your business as a legal entity in your state and get your company registered. Purchase general liability business insurance to protect your company from potential litigation.

Every date you set up may not go as planned, and not every client may feel that he got the services he paid for. If possible, opt for a location that has a private entrance separate from the rest of your home.

There are more single people now, but most want to get married. So what is stopping them?

Hire a web designer and a graphic design to create marketing pieces for your dating services business. You need a logo, business card template, brochures, a website and a blog, all appropriate to your business. Go for a light-hearted design scheme rather than something ultra-serious. Promote your dating services business to your target market through online and offline advertising. Attend events that your target customers frequent, whether business and networking meetings, the library or coffee shops.

Pitch dating stories that include tips and advice to local print publications and blogs to begin positioning yourself as a dating expert. Miranda Brookins is a marketing professional who has over seven years of experience in copywriting, direct-response and Web marketing, publications management and business communications.


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She has a bachelor's degree in business and marketing from Towson University and is working on a master's degree in publications design at University of Baltimore. Skip to main content. Lovers image by Rob Duffy from Fotolia. About the Author Miranda Brookins is a marketing professional who has over seven years of experience in copywriting, direct-response and Web marketing, publications management and business communications.